Our clients received these replies from executive decision makers looking to advance engagements:
Senior VP Sales
"Paul, Christina (my executive assistant) will schedule some time next week to talk further. Are you available Wednesday 9:30 am PST?"
Chief Revenue Officer
"We only have a+ players ;)Let’s grab 15 mins next week to explore if there is something here for us."
SVP Global Sales
"Let's connect. Are you available to chat on Thursday 3/9 @ 1pm EST? Please send me an invite, Thanks"
Director Clinical Informatics
"I'd like to know more. I oversee EHR implementation/optimization for seven hospitals and affiliated clinics"
LeadLaunch is a B2B client acquisition agency that works with successful business executives, consultants, and founders from around the world to help accelerate sales opportunities within their ideal client market. We have a one-of-a-kind niche in knowing how to skillfully combine LinkedIn with email in a strategic manner to position you in such a way as to motivate your prospective clients to connect and engage with you resulting in new business opportunities, market share and revenues.
"Their system for creating new engagements is beyond approach, not to mention their attention to detail. Each day, I received emails from Adam and his team with replies from highly motivated and targeted prospects who fit our ideal client profile."
Paola Dell'Osso | EVP Sales | Motive Medical Intelligence
Health Technology Proivder
"I seriously consider Adam a trusted advisor and confidant in changing the conversation at the CXO level. He has a visible, predictable, and repeatable process that drives new engagement opportunities. He continues to connect me and my clients to new contacts, companies, and buying centers..."
Jay Tyler | CEO | Jay Tyler Consulting
Accelerating Revenue Growth For Fortune 5000 and SaaS leaders
SERIOUS ABOUT SALES DEVELOPMENT?
Where We Can Help
MVP Feedback / Survey
Looking To Raise Capital
Increase Business Connections
Grow Channel & Reseller Sales
Host Local Event Or Webinar
Increase Social Influence
Business Engagement Opportunities
How We Do It
Client-Centric LinkedIn Profile
Lead Market Research
Campaign Messaging Strategy
Connect & Engage
LinkedIn Sequence Marketing
Email Sequence Marketing
Step 1 - Discovery Process
In our initial Discovery Process, we'll review your current sales and marketing and how it relates to this new marketing plan. We'll also analyze your 'Ideal Client Profile': Who are they, what are their pain points, and how do you solve them? We also review the importance of segmenting your market and how it correlates with the success of your campaign objectives. It's not good enough to say I sell to tech companies as an example...so do another 10,000 companies. You must segment your marketing to a specific profile. It's best to start with a vertical you're looking to pursue that you already have the social proof wins/case studies with. This will create a higher reply rate as your prospects will feel you understand their needs and you have success in this area.
Step 2 - Client-Centric Profile
Your LinkedIn Profile is the number one place your prospective client will form an opinion of you as to whether they'll do business with you...or not. It's vital that your profile is properly setup to showcase you're likable, talented, and credible. Your profile is designed to speak to your clients needs...not your accomplishments. We'll help you craft a headline, summary, and complete profile that will move your prospective client to connect, and ultimately, engage with you.
Step 3 - Lead Market Research
LinkedIn is the heart of where we pull your leads to target your ideal client. In this next step, we'll use LinkedIn's advanced search abilities including Boolean and unique group searches to pull targeted and segmented leads. We'll use filters such as geo, industry, company size, title, 2/3rd degree, and group searches. LinkedIn can be extremely fickle and arduous when executing coordinated campaigns. They have limits of how and when you can pull data, hence, an example of why such daily tasks would not be the best use of a sales executives time. Why do we use LinkedIn even though there's issues like these to deal with? There are over 400 million professionals there, this is why.
Step 4 - Campaign Messaging
Connecting with your prospective client through LinkedIn Messenger and your emails is at the heart of our campaign. It's not only about what you say, but it's how you say it, and how often you say it. Based on our initial Discovery Meeting, we'll write copy that will motivate your prospective client to want to reply to you. Our successful messaging is written to motivate a specifically titled professional (i.e. CEO, CIO, CTO, COO) within a specific vertical (i.e. Financial, Healthcare, Enterprise Backup Software) based on a set of known pain points and better yet, unseen risks or upcoming changes that you can help them with. In fact, you have proven case studies we'll share with them allowing them to feel confident in your abilities and that you understand their current needs. We'll draft copy for a 30 day cadence, or about 8 messages.
Step 5 - Connect & Engage
We use a custom designed live cloud-based Lead Tracker on Google Sheets for you to track all your activities 24/7. We track the names, LinkedIn URL's, and emails of each prospect. We also track when we send out your LinkedIn messaging, when they replied, what they said, email analytics, and we keep track of your LinkedIn standings of how many new LinkedIn connections we added to your account, your Profile views, and how you rank against your connections and peers...the "whole 9 yards." This is our main tool we use to launch daily 'Connect and Engage' messaging campaigns.
Step 6 - LinkedIn Sequences
Once we've extracted your leads, we'll use software to automate connecting with your targeted leads on LinkedIn. We'll update your Campaign Lead Tracker in Google Sheets as to when and who we look to connect you with. Once they connect with you, we'll send a personal message out to them. If they reply, we'll text or email you who replied so you can immediately follow up. If they don't reply, we'll message them again and if they still don't reply, we'll then put them on an email sequenced campaign for the next several weeks. They'll be more apt to reply as we reference you're connected with them on LinkedIn.
Step 7 - Email Sequences
For those that do not initially reply to our LinkedIn connection request (messaging is coming from you, not us), we'll initiate a personalized email campaign referencing we tried to connect with them on LinkedIn. They'll know that we attempted to reach them as our outreach will ping their LinkedIn account. We see higher reply rates in our email outreaches because they're notified you've viewed their LinkedIn Profile. Separately, as stated earlier, another group we'll reach out to on your behalf are those that accepted your connection request, but did not reply to your follow up messages. We'll reference the fact you're 1st degree connections and that you we're unable to reach them via LinkedIn, thereby helping to increase your email reply rate once again. We'll send 'persona-based' personalized messaging over a month long email cadence designed to motivate your prospect to connect and engage with you on how you can help solve their pain points.
Step 8 - Pipeline Management
Once your prospective client replies to you, you now have a 'lead'. In order to turn leads into clients, you must have a documented process in place prior to starting. If not, you will be unable to properly stay on top of all your leads. This will lead to lost opportunities. You will need to have your 'system' in place such as your CRM, your follow up messages, sales collateral, etc. Some of our clients use Salesforce, some use Pipedrive, or Close.io. Either way, if you don't already have a system, we'll help set one up for you.
No Long Term Agreements
LinkedIn & Email Marketing
Ideal Client Profile Leads
Client-Centric LinkedIn Profile
Find & Validate Emails
Daily Client Engagements
Social selling is mandatory today in order to advance the sales process. However, it takes a huge investment of your time in order to properly research and clearly articulate your message for each lead before you know whether or not they're even going to respond to you.
We advocate applying social selling activities after we've sent you an engagement request from a highly motivated contact based on your ideal client profile. In this way, you know it's an investment of your time that has a much higher probability of paying dividends.
"LeadLaunch helped us launch our outbound marketing which ultimately helped us get acquired for a 7-Figure offering. If you want new business engagement opportunities, I'd strongly recommend them!"
Michael Cizmar | President & Managing Director | MC+A
Global Technology Consultancy | Google Cloud Provider
"Adam has a system of connecting with key decision makers through LinkedIn and email that simply works. I can't overstate how effective he is at what he does."
Michael Whelan | CEO & Founder | The Palio Group SA
Multinational (U.S./China) Executive Talent Agency